Rochester, NY – July 26, 2024 – The first Wetzel’s Pretzels in the Rochester market is now open at The Mall at Greece Ridge. Located in the food court, the 546 square foot store is highly visible with their signature bright yellow branding. Wetzel’s Pretzels is known for their hand rolled, hand crafted pretzels, bites, pretzel dogs, Wetzel bitz, and their fresh squeezed lemonade. Wetzel’s Pretzels also offers online ordering for easy pick up.
Armed with a vision and a tasty recipe for soft pretzel perfection, Bill Phelps and Rick Wetzel opened the first Wetzel’s Pretzels bakery in Redondo Beach, California in 1994. Long lines of hungry customers soon formed, attracted by mouth-watering soft pretzels that were hand-rolled, baked fresh, and served hot from the oven. As word spread about these golden-on-the-outside pretzels, the company added additional offerings to its menu.
Today, Wetzel’s Pretzels has grown to more than 340 fresh bakeries across the United States and around the world, including premier locations at Disneyland Resort and Walt Disney World Resort.
Every Wetzel’s Pretzels bakery lives by the original vision of its founders: that each super-premium pretzel will be crafted from fresh dough and baked in-store consistently throughout the day, to ensure a delicious offering for each customer, regardless of when the craving for a pretzel strikes.
Back to News